Blog do Ricardo

REI “Find Out NYC” Augmented Reality Ads

Ricardo Parissi Accioly — Mon, 05 Dec 2011 12:38:59 +0000

REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren’t all that far away, and what better way to do that then tempt with augmented reality ads. Download the app and [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados:

Infographic: How Content Goes Viral

Ricardo Parissi Accioly — Mon, 05 Dec 2011 12:34:07 +0000

Ever wondered what makes content go viral? I’m sure we’ve all got our own theories, some good some bad, but there would be a bunch of readers here that would have some seriously successful viral campaigns to their name, so I wonder how this infographic shapes up on the viral front… The Infographic from ProBlogger details out [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados:

Google Maps 6.0 Goes Indoors at IKEA

Ricardo Parissi Accioly — Sun, 04 Dec 2011 12:34:11 +0000

Sure, just about every street in the world has been mapped now, but how about your local airport or IKEA store? Well, the latest version of Google Maps (6.0) now works indoors, in a whole bunch of places across the US and Japan to start. But don’t worry that there isn’t many indoor maps just [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados:

Androidland: The World’s First Android Store

Ricardo Parissi Accioly — Sat, 03 Dec 2011 12:34:10 +0000

Here is something pretty cool for the weekend. Google has teamed up with Telstra in Melbourne, Australia, and partners HTC, LG, Motorola, Samsung, and Sony Ericsson to create Androidland, the world’s first dedicated Android store. Technically, it’s a store within a store, but it’s a huge retail experience, complete with massive multi-screen Google Earth installation [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados:

PNC: 2011 Christmas Price Index Express

Ricardo Parissi Accioly — Thu, 01 Dec 2011 12:35:14 +0000

This is a really beautiful piece of digital from the PNC Financial Services Group, it’s their annual Christmas Price Index, and in 2011, it’s come in the form of the “Index Express”, an amazing Christmas train scene created by hand, shot POV and eventually delivering an animated experience helping to educate consumers on the price [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados:

16o Edted – Fortaleza e Recife

Ricardo Parissi Accioly — Wed, 30 Nov 2011 17:05:47 +0000

Ano passado tive o prazer de palestrar no EDTED Fortaleza, a primeira edição do evento lá, e esse ano não pude ir, mas dei uma força para que grandes amigos e profissionais palestrassem lá. Em Fortaleza dentre os vários palestrantes nacionais e locais gostaria de destacar os palestrantes: W Gabriel; Bruno Viana; Hugo Lopes. Fico muito feliz em ter ajudados meus amigos e estou muito feliz que no EDTED de Recife o meu amigo Natanel Pantoja também irá participar!

Segue o post que ele publicou no blog dele:

“A última parada do 16º EDTED sera em Recife – PE e eu estarei lá levando a palestra, VRaptor – Simplificando o java para web.

O Edted – Encontro de Design e Tecnologia Digital - é o maior evento de internet do Brasil. Em 2011, chega à sua 16ª edição e vai passar por dez cidades, apresentando 200 palestras e contando com aproximadamente cinco mil profissionais presentes. A programação é dividida em três espaços, nos quais os participantes podem circular livremente: “Design e Marketing”, “Tecnologia e E-commerce” e “Business”.

Data: 03 de dezembro 2011
Local: Mar Hotel

Abraço a todos e até lá.”

Nenhum artigo relacionado.

Infographic: The World of Social Media 2011

Ricardo Parissi Accioly — Wed, 30 Nov 2011 12:39:52 +0000

If you’re looking for stats or an infographic video summarising current social media statistics at the end of 2011… here it is! Sure, it’s probably not half as good as the Social Media Revolution videos, but it does add in things like Google+ and provide some good statistical updates from the other infographics and videos [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados:

Olla Condoms: Unexpected Babies Social Play

Ricardo Parissi Accioly — Wed, 30 Nov 2011 12:35:10 +0000

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados:

Feel-O-Meter: Live Mood Tracking Installation

Ricardo Parissi Accioly — Tue, 29 Nov 2011 12:44:18 +0000

One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile Activated Ice Cream from Cannes… [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados:

Murat Paris: Interactive Jewellery Print Ads

Ricardo Parissi Accioly — Tue, 29 Nov 2011 12:40:05 +0000

It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]Related Digital Buzz Posts:

Original: Digital Buzz Blog

Artigos relacionados: