Outros - Blog do Ricardo

Autor Ricardo Parissi Accioly em Outros on 12 5th, 2011 | No Comments

REI have just launched their first store in NYC, probably a weird place to have an awesome, hardcore outdoor store right? Well, not if you can convince New Yorkers that the real outdoors aren’t all that far away, and what better way to do that then tempt with augmented reality ads. Download the...

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Infographic: How Content Goes Viral...

Autor Ricardo Parissi Accioly em Outros on 12 5th, 2011 | No Comments

Ever wondered what makes content go viral? I’m sure we’ve all got our own theories, some good some bad, but there would be a bunch of readers here that would have some seriously successful viral campaigns to their name, so I wonder how this infographic shapes up on the viral front…...

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Google Maps 6.0 Goes Indoors at IKEA...

Autor Ricardo Parissi Accioly em Outros on 12 4th, 2011 | 2 Comments

Sure, just about every street in the world has been mapped now, but how about your local airport or IKEA store? Well, the latest version of Google Maps (6.0) now works indoors, in a whole bunch of places across the US and Japan to start. But don’t worry that there isn’t many indoor maps just...

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Androidland: The World’s First And...

Autor Ricardo Parissi Accioly em Outros on 12 3rd, 2011 | No Comments

Here is something pretty cool for the weekend. Google has teamed up with Telstra in Melbourne, Australia, and partners HTC, LG, Motorola, Samsung, and Sony Ericsson to create Androidland, the world’s first dedicated Android store. Technically, it’s a store within a store, but it’s a...

Autor Ricardo Parissi Accioly em Outros on 12 1st, 2011 | 2 Comments

This is a really beautiful piece of digital from the PNC Financial Services Group, it’s their annual Christmas Price Index, and in 2011, it’s come in the form of the “Index Express”, an amazing Christmas train scene created by hand, shot POV and eventually delivering an animated...

Autor Ricardo Parissi Accioly em Outros on 11 30th, 2011 | 3 Comments

If you’re looking for stats or an infographic video summarising current social media statistics at the end of 2011… here it is! Sure, it’s probably not half as good as the Social Media Revolution videos, but it does add in things like Google+ and provide some good statistical updates...

Autor Ricardo Parissi Accioly em Outros on 11 30th, 2011 | 7 Comments

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles,...

Autor Ricardo Parissi Accioly em Outros on 11 29th, 2011 | No Comments

One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile...

Autor Ricardo Parissi Accioly em Outros on 11 29th, 2011 | No Comments

It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]Related...

Autor Ricardo Parissi Accioly em Outros on 11 29th, 2011 | No Comments

It’s Saturday, so I thought I’d post up something a little fun for the weekend, the NextBigThing ad. It’s the Samsung Galaxy S II taking it to stereotypical Apple fans, playing on all the disappointments of the iPhone 4s launch. What I really love about this, is that Samsung has been...

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