2011 novembro - Blog do Ricardo

Posted by Ricardo Parissi Accioly in Desenvolvimento, Destaques, Magento on 11 30th, 2011 | 3 Comments

Ano passado tive o prazer de palestrar no EDTED Fortaleza, a primeira edição do evento lá, e esse ano não pude ir, mas dei uma força para que grandes amigos e profissionais palestrassem lá. Em Fortaleza dentre os vários palestrantes nacionais e locais gostaria de destacar os palestrantes: W...

Posted by Ricardo Parissi Accioly in Outros on 11 30th, 2011 | 3 Comments

If you’re looking for stats or an infographic video summarising current social media statistics at the end of 2011… here it is! Sure, it’s probably not half as good as the Social Media Revolution videos, but it does add in things like Google+ and provide some good statistical updates...

Posted by Ricardo Parissi Accioly in Outros on 11 30th, 2011 | 8 Comments

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles,...

Posted by Ricardo Parissi Accioly in Outros on 11 29th, 2011 | No Comments

One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile...

Posted by Ricardo Parissi Accioly in Outros on 11 29th, 2011 | No Comments

It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into [...]Related...

Posted by Ricardo Parissi Accioly in Outros on 11 29th, 2011 | No Comments

It’s Saturday, so I thought I’d post up something a little fun for the weekend, the NextBigThing ad. It’s the Samsung Galaxy S II taking it to stereotypical Apple fans, playing on all the disappointments of the iPhone 4s launch. What I really love about this, is that Samsung has been...